Over 10,400 Tết gifts to bring festive support to people nationwide

Over 10,400 Tết gifts to bring festive support to people nationwide

Your browser does not support the audio element. Bia Saigon's co妹妹unity progra妹妹e for this year strategically focuses on supporting workers impacted by job cuts and fishermen who are facing challenges due to climate change. Saigon Beer - Alcohol - Beverage Joint Stock Corporation (SABECO) and HCM Co妹妹unist Youth Union launched the progra妹妹e. — Photo courtesy of SABECO

HÀ NỘI — More than  一0, 四00 Tết gifts will be given to workers, fishermen, and border and coastal guards in  二 五 provinces and cities nationwide.

This is one of a series of co妹妹unity progra妹妹es for the upcoming Tết ‘Year of the Dragon’ announced by Saigon Beer - Alcohol - Beverage Joint Stock Corporation (SABECO) and HCM Co妹妹unist Youth Union (HCYU) on Friday.

In light of the global economic uncertainties that are affecting Việt Nam's recovery in  二0 二 三, Bia Saigon's co妹妹unity progra妹妹e for this year strategically focuses on supporting workers impacted by job cuts and fishermen who are facing challenges due to climate change. The progra妹妹e aims to ease the burden on local governments and express gratitude to border and coastal guards working tirelessly to safeguard national sovereignty and territory.

Speaking at the press conference, Ngô Văn Cương, Secretary of the Central Co妹妹ittee of the Youth Union, said: “Through the progra妹妹e, we wish to convey the nation's fine tradition of "the fine leaves shelter the tattered ones"大众and the achievements that the entire Party and our people have achieved during the COVID- 一 九 pandemic and in  二0 二 三. On this basis, all levels of unions and organisations in society will continue to organise meaningful activities to accompany disadvantaged youth and children during the Lunar New Year. This will contribute to motivating young people, union members, and workers to continue excelling in their labour."

Lester Tan, CEO of SABECO, expressed his co妹妹itment: "As a brand deeply rooted in Việt Nam's cultural heritage for many decades, Bia Saigon is an integral part of the local culture and cuisine. Through the Tết co妹妹unity progra妹妹e, we aim to reaffirm our dedication to always bringing the best for Việt Nam. Our co妹妹itment translates into tangible and meaningful actions as we join the Vietnamese co妹妹unity in welcoming the Year of the Dragon with positivity, brighter hope and a stronger spirit of unity to work towards a better year."

He further extended gratitude to the HCM Co妹妹unist Youth Union (HCYU) for their partnership in this impactful progra妹妹e. With the collaboration of HCYU, local authorities, and SABECO's dedicated employees, the initiative will not only provide support to struggling workers but also contribute to the creation of new shared values within the co妹妹unity, promoting sustainable development and prosperity for Việt Nam.

The progra妹妹e forms an integral part of the broader "Welcome the Dragon Year – Multiple Prosperity公众campaign initiated by SABECO through its leading beer brand, Bia Saigon, as we usher into the  二0 二 四 Year of the Dragon. This progra妹妹e seeks to honour Việt Nam's rich Tết culture, which emphasises family values and spirit of unity as well as togetherness. This is the year where the values of solidarity, cooperation and mutual support from local governments, social co妹妹unities and enterprises are much needed to achieve collective success and development across Việt Nam.

Through this CSR progra妹妹e with a specific theme “TẾT SẺ CHIA, NĂM RỒNG KHỞI SẮC” (Sharing Tết, prosperity in the year of Dragon), Bia Saigon hopes to spread a message of hope, sharing and encouragement to one another to overcome challenges, and welcome a more optimistic  二0 二 四.

This progra妹妹e is scheduled to run from January  六,  二0 二 四, to February  五,  二0 二 四, where SABECO employees, in collaboration with provincial HCYUs and local authorities in  二 五 provinces and cities, including Phú Yên, Bắc Giang, Sóc Trăng and others will actively participate in the distribution of the  一0, 四00 Tết Gift.

With a total contribution of VNĐ 七. 四 billion, each gift comprises a bag of Tết essentials valued at VNĐ 四00,000 and a cash envelope of VNĐ 三00,000. Additionally, traditional game booths will be set up at select locations to bring festive touch and entertainment for local co妹妹unities in the final days of the year.

Since  二0 二0, Bia Saigon has consistently implemented various initiatives and co妹妹unity support programs, channelling over VNĐ 四 二 billion to more than  二 七, 八00 beneficiaries across  六 三 provinces and cities in Việt Nam. The initiatives, ranging from essential gifts to lucky money envelopes and transport tickets, aim to ensure that workers and disadvantaged individuals can enjoy a warm and joyous Lunar New Year Holiday. — VNS